Hello! I am a young dentist. I graduated last year. My problem is that I don't have many patients, but I work a lot and I want to make money so that I can live normally and not whine about ours. I have my own practice, but I can't fill it with work. I have three questions: 1. Is it difficult to make a website? 2. Are Google ads good and do you know how much money it costs? Do I need to have a website to advertise my practice in Google? 3. Can you suggest me any alternative methods of advertising? I had written a similar topic here in Share. net and some people offered me different things. I stopped at an advertisement in Grabo. bg. The problem is that advertising on the site was not something who knows what. They bought me 11 vouchers, from which 3 people called and came. All three said they wanted to come again, but so far no one has called. My idea is that I have the feeling that the contingent of people in Grabo are those who just go for the given manipulation and do not look for a dentist. I would be very grateful if someone would advise me with something. Ah, yes, and one more question: 4. Can you tell me how I can sign a contract with larger companies so that they send their employees to me and I give them the appropriate discounts? Thanks a lot to those who responded!
Answers 5
1. It all depends on how you do it. If you are going to write code, it will be difficult for you, because you have not dealt with code before. The solution is to use systems like wix.com (I don't want to advertise on the site, but it will be useful for people without programming skills) 2. Google ads are useful, for example, if someone is looking for a dentist and the chance to enter your site is high and you only pay for ad clicks. Prices are not expensive. You can restrict your ad to people in your city only, not to the whole country. 3. You can give business cards with your phone to patients and tell them to give them to a friend who needs such services.
I think it's best to work with people with more practice than you, if you're not. At a dental center, or if you rent a few people. It's just that most people, in my opinion, are rumored to be dentists and hard to trust. Neither advertising nor a website will help you much. And most likely it will happen slowly, you have to build a name ...
I remember you from your previous topic. It's your father's office, if you're the same person. "My idea is that I have the feeling that the contingent of people in Grabo are the ones who just go for the given manipulation and do not look for a dentist" It is initially Grabo's idea - to look for a one-time / momentary advantage. You generally ask about marketing, but it's a whole science. You study for 4 years, then practice for years to become a specialist who can actually provide clients. It doesn't happen from today to tomorrow. Now here are a few tips, but they are unlikely to give you much work. You also need a name. For the latter, you can work in a large clinic, while you build one, make a few connections, this or that, and only then pull a client into your office. That's why I don't like the dental profession at first, because you're graduating, and in reality you have nothing. You still need skills to attract customers, and without them your profession has no value. You still need an investment for office equipment. And you actually graduate from university with a bare ass. For me, start working for such clinics as a start - at least until you build a name, acquaintances and experience. For example, you will meet those who make chunks and then you can combine - he sends you clients, you to him or you just have a common practice. The truth is that at the moment it is a mess with dentists and the competition is huge, and for the young and inexperienced it is downright deadly. But I think that in the previous topic I wrote to you that there are no pediatric dentists. In my city there is almost no decent pediatric dentist who really knows how to predispose children and treat them adequately. You know it's a lot more complicated with kids, because they roar, roar, etc. and need skills in this direction. BUT such dentists are invaluable, precisely because they can do little.
Thanks to everyone for the comments and to number 3, yes I'm from the previous topic, that's right. Well, this may be the case with pediatric dentists, but I don't know how to predispose children very much, and this is taught and practiced. I also work with children, but dealing only with children will be very difficult and unpleasant for me. I have patients here and there with my father, but it's not worth it to start working in a big clinic. My colleagues fire them from work, there are people who have done 24-hour shifts, and all this for BGN 800 per month. I now make this money for 4 hours a day. I will make a website or rather I will pay to be made and I will run an ad on Google, and this with business cards is also an idea. Otherwise you are right that your best ad is word of mouth. Thank you again for your help, dear people!
4, I tell you again - I think you need partners. Business is done with people. It will be much harder alone. I'm not into things, you have to think about what partners you will combine with - with dental technicians, GPs, I don't know, but there must be someone to send you clients or offer some package services or have a common practice . Do not think from the position of a dentist, but from the position of a client - play your scenario what problem if you have where to go, where you will be referred, where to look for a dentist (from the net, from acquaintances) and put yourself in the skin not only to one type of client, and different - where a grandmother would look, where a young man would look, where rich, where poor. Which customer segment has a great choice, which does not, where you can compete, where you can not. Think, think, think and think again. Just when you're jammed with information, that's when the flashes come. And of course, the customers themselves also send you new customers. For the latter, come up with some privileges for those who send you new customers to have an incentive. By the way, I am very pleased if in a store they give me something small, without being tied to a purchase. What they say may be a candy for 2 cents, but served properly leaves a hell of a good impression. Think about that, too. Once upon a time, when I was a child, the dentist always gave me a lollipop, candy or an unused wooden stick for single use, or as they say, which he used to mix in his mouth or whatever he was doing, and I had a lot of fun. And keep in mind that I'm not convinced by dentists that getting regular customers is a good idea. Because how often does a client go to the dentist? She went once a year, not just for a checkup. And for something more expensive, he would go only a few times in his life. Maybe the key is in the many one-time customers who recommend themselves to each other, than in the few "regular" ones who will come once every 5 years. This is not bread that would be sold every day to the same people after all. . I'm just giving an idea, I have no idea if I'm right.